Vivaia, a sustainable footwear brand, partnered with Nexa AI to automate their influencer marketing operations as they scaled their brand presence globally.

The Challenge

Vivaia's marketing team needed to streamline their manual, time-intensive influencer marketing processes. Finding relevant influencers, managing outreach, and coordinating deliveries required extensive resources, limiting their ability to scale campaigns effectively.

The Solution

We developed an AI agent that streamlines Vivaia's influencer campaign lifecycle through workflow automation. The agent performs web scraping to identify aligned influencers, manages personalized email outreach and follow-ups, and coordinates product delivery logistics—all while maintaining brand consistency and improving operational efficiency.

The Impact

The implementation transformed Vivaia's marketing operations by achieving 10x operational efficiency and delivering work equivalent to 20 full-time employees.

The automated outreach system also improved influencer response rates by 15%, enabling the marketing team to focus on strategic initiatives and relationship building rather than repetitive tasks.

Looking Forward

The successful implementation of this AI agent system opens new possibilities for intelligent automation in marketing, setting a new standard for how brands can approach influencer campaigns and engagement at scale.

Interested in automating your marketing operations? Connect with Nexa AI to explore our AI agent capabilities.